Mobile is becoming a powerful sales tool, with location-specific marketing that is able to present an engaging customer experience. Consumers also benefit from richer applications and powerful devices that enable everyone to do more. Because mobile is one of the fastest growing sectors related to the Internet, it is also an important foothold for any growing business to establish as it becomes the main way users interact with your brand. It’s not hard to find examples of this out in the wild today.

Dropin, created by Silicon Prime Labs, is an application that fulfills many roles. For insurance agencies, it allows users to make better decisions on data related to an accident by getting an assessment via livestream. Similar technology empowers auto dealers to let users step into the front seat of their next new car before ever coming to the lot.

Female hands holding a smartphone with data analysis concept

The trend is toward providing the customer with a richer experience utilizing every tool available in a mobile device. Here are the major trends of the mobile experience that are expected to grow into 2018:

Increased Connectivity

The big rumor on the horizon is 5G connectivity, but connectivity with the Internet of Things (commonly “IoT”) allows for much more access from a mobile device.

5G will be the backbone powering the next generation of wireless data transmission. With more speed, high-resolution video can be delivered to wherever the customer is located. It still may be several years away, but virtual reality, self-driving cars, and a richer mobile experience are all very close.

Connectivity among the devices around your home is here now, though, and it’s brought some intriguing revelations. Home security has changed, thanks to timed lighting systems and video cameras managed by the homeowner instead of a third party. Apps put a variety of the home’s capabilities at the user’s fingertips, including temperature, door locks, and even the home’s green footprint.

Augmented Reality

The shopping experience is about engagement, and the mobile smartphone is rapidly becoming a conduit for engaging moments. Consumers increasingly want eCommerce to be more like the in-store experience they are used to. Enter Augmented Reality (AR).

AR can place a new couch in someone’s living room, or provide directions to one’s glasses or visor. It’s a complicated technology that has a variety of uses, which have been largely untapped. Thanks to more powerful smartphones, retailers can bring that tangible feel of the in-store experience home.

Android is Growing

Historically, iPhone users have been the recipients of the bright new apps that completely change the landscape. Android has been like an afterthought, with adoption eventually coming, if it ever does at all. In the early days, a deep divide existed.

Today, Android and iOS make up the lion share of the market with Android device sales eclipsing Apple. In fact, Gartner* says that Android now makes up 80% of the market. Android apps are often released alongside iOS and users finally have a true choice between devices.

That said, the Android ecosystem remains fragmented with only Google’s licensed phones offering a truly up-to-date experience.

Accelerated Mobile

Mobile relies on very limited data for many users, so developers are tasked with creating faster pages that can deliver high-quality content.

New technology for development will enable the web page to improve functionality, perhaps as much as an app in some respects. New methodologies that accelerate the mobile web may lead to the revival of the web app, which had fallen out of favor for the contained experience of a dedicated app.

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